Nestle S.A.: International Marketing (A)

Subjects Covered
Advertising
Consumer marketing
International marketing
Marketing organization
Operations management
Packaging

by
John A. Quelch,
Edward J. Hoff

Source: Harvard Business School

29 pages.
Publication Date: Sep 24, 1984. Prod. #: 585013-PDF-ENG

Nestle S.A.: International Marketing (A) Harvard Case Study Solution and HBR and HBS Case Analysis