Netflix: The Public Relations Box Office Flop

Subjects Covered
Brands
Communication
Consumers
Leadership
Pricing
Strategy

by
Jana Seijts,
Paul Bigus

Source: Richard Ivey School of Business Foundation

12 pages.
Publication Date: Apr 24, 2012. Prod. #: W12918-PDF-ENG

Netflix: The Public Relations Box Office Flop Harvard Case Study Solution and HBR and HBS Case Analysis