New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions Case Solution & Analysis

Subjects Covered
Market research
Marketing management
Models

by
Erich Joachimsthaler,
Paul Green

9 pages.
Publication Date: Sep 01, 1993. Prod. #: IES083-PDF-ENG

New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions