Nike Football: World Cup 2010 (B)
Subjects Covered
Consumer marketing
Innovation
Marketing strategy
Sustainability
by
Elie Ofek,
Ryan Johnson
Source: Harvard Business School
9 pages.
Publication Date: Dec 10, 2011. Prod. #: 512054-PDF-ENG
Nike Football: World Cup 2010 (B) Harvard Case Study Solution and HBR and HBS Case Analysis