Nipissing University Varsity Hockey – If We Build It Will They Come

Subjects Covered
Market segmentation
Marketing campaigns
Marketing mix
Marketing planning
Target markets

by
Denyse Lafrance-Horning

Source: North American Case Research Association (NACRA)

12 pages.
Publication Date: Dec 01, 2011. Prod. #: NA0152-PDF-ENG

Nipissing University Varsity Hockey – If We Build It, Will They Come? Harvard Case Study Solution and HBR and HBS Case Analysis