Obvious Intuitive and Wrong

Subjects Covered
Investments
Knowledge management
Market positioning
Real options
Uncertainty

by
Rita Gunther McGrath

Source: IESE-Insight Magazine

8 pages.
Publication Date: Jun 15, 2009. Prod. #: IIR004-PDF-ENG

Obvious, Intuitive and Wrong Harvard Case Study Solution and HBR and HBS Case Analysis