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Ocean Spray Cranberries Inc. (A)

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Subjects Covered
Demand analysis
Market segmentation
Polls & surveys
Product positioning
Statistical analysis

by
F. Stewart Debruicker,
Jan-Erik Modig

Source: Harvard Business School

25 pages.
Publication Date: Sep 01, 1974. Prod. #: 575039-PDF-ENG

Ocean Spray Cranberries, Inc. (A) Harvard Case Study Solution and HBR and HBS Case Analysis

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