Old Company Modern Marketing Strategy: Lessons from Lee Kum Kee

Subjects Covered
Brand management
Business growth
Business marketing
Business policy
Crisis management
Diversification
Family-owned businesses
Marketing strategy
Planning

by
Bennett Yim,
Vincent Mak

Source: University of Hong Kong

7 pages.
Publication Date: Jun 29, 2003. Prod. #: HKU309-PDF-ENG

Old Company, Modern Marketing Strategy: Lessons from Lee Kum Kee Harvard Case Study Solution and HBR and HBS Case Analysis