Ontela PicDeck (A): Customer Segmentation Targeting and Positioning

Subjects Covered
Marketing
Wireless technologies

by
Mohanbir Sawhney,
Kent Grayson,
Patrick Duprss,
Christine Hsu,
Ryan Metzger,
Fuminari Obuchi,
Arum Sundaram,
Kari Wilson

Source: Kellogg School of Management

7 pages.
Publication Date: Dec 01, 2009. Prod. #: KEL450-PDF-ENG

Ontela PicDeck (A): Customer Segmentation, Targeting, and Positioning Harvard Case Study Solution and HBR and HBS Case Analysis