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Oscar Mayer: Strategic Marketing Planning

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
New product marketing
Product development
Product planning & policy

by
John A. Quelch,
Dan Kotchen,
Robert Drane

Source: Harvard Business School

14 pages.
Publication Date: Jan 22, 1997. Prod. #: 597051-PDF-ENG

Oscar Mayer: Strategic Marketing PlanningHarvard Case Study Solution and HBR and HBS Case Analysis

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