Subjects Covered
Entrepreneurship
International business
Marketing implementation
Small & medium-sized enterprises
Social media
Strategy
by
Anandan Pillai,
Ashok Pratap Arora
Source: Richard Ivey School of Business Foundation
19 pages.
Publication Date: Jun 29, 2011. Prod. #: W11253-PDF-ENG
OSSCube: Leveraging Social Media Harvard Case Study Solution and HBR and HBS Case Analysis