Outdoor Digital Media in China: Tulip Mega Media in the Run-Up to the Beijing Olympics Case Solution & Analysis

Subjects Covered
Advertising media
Competitive strategy
SWOT analysis

by
Qiu Cheng,
Josephine Lau

Source: University of Hong Kong

15 pages.
Publication Date: Feb 11, 2009. Prod. #: HKU808-PDF-ENG

Outdoor Digital Media in China: Tulip Mega Media in the Run-Up to the Beijing Olympics Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions