Overchoice: Why Variety Can Backfire Case Solution & Analysis

Subjects Covered
Consumer behavior
Consumer marketing
Product development
Product lines

Dilip Soman,
John T. Gourville

Source: Rotman School of Management

5 pages.
Publication Date: Sep 01, 2005. Prod. #: ROT016-PDF-ENG

Overchoice: Why Variety Can Backfire Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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