Overcoming Consumer Resistance to Innovation

Subjects Covered
Corporate strategy
Leadership

by
Rosanna Garcia,
Fleura Bardhi,
Colette Friedrich

Source: MIT Sloan Management Review

9 pages.
Publication Date: Jul 01, 2007. Prod. #: SMR258-PDF-ENG

Overcoming Consumer Resistance to Innovation Harvard Case Study Solution and HBR and HBS Case Analysis