PacifiCares African American Health Solutions (AAHS) Case Solution & Analysis

Posted on by Case Solutions

Subjects Covered
African Americans
Competitive advantage
Customer acquisition
Customer profitability
Market segmentation

by
Brian Lowery,
S. Christian Wheeler,
Lyn Denend

Source: Stanford Graduate School of Business

29 pages.
Publication Date: May 31, 2006. Prod. #: M312-PDF-ENG

PacifiCare’s African American Health Solutions (AAHS) Harvard Case Study Solution and HBR and HBS Case Analysis