Packaged Products Co.: Handy-Pak Introduction

Subjects Covered
Consumer marketing
Marketing implementation
Marketing organization
Product management
Sales

by
Frank V. Cespedes,
Laura Goode

Source: Harvard Business School

20 pages.
Publication Date: Nov 10, 1992. Prod. #: 593057-PDF-ENG

Packaged Products Co.: Handy-Pak Introduction Harvard Case Study Solution and HBR and HBS Case Analysis