Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States

Subjects Covered
Hispanic Americans
Market research

by
Victor Quinones,
Julia Sagebien,
Marisol Perez-Savelli,
Eva Perez,
Jennifer Catinchi

Source: Richard Ivey School of Business Foundation

11 pages.
Publication Date: Aug 17, 2009. Prod. #: 909A20-PDF-ENG

Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States Harvard Case Study Solution and HBR and HBS Case Analysis