Paramount Pictures: The Transformers Dilemma
Subjects Covered
Marketing
Strategy
by
Neil Bendle,
Matt Boswick
Source: Richard Ivey School of Business Foundation
10 pages.
Publication Date: Jul 05, 2012. Prod. #: W12144-PDF-ENG
Paramount Pictures: The Transformers Dilemma Harvard Case Study Solution and HBR and HBS Case Analysis