Passion of the Christ: An Interview with Bob Berney President of Newmarket Films Video

Subjects Covered
Advertising
Distribution planning
New product marketing

by
Anita Elberse,
John A. Quelch

Source: Video Supplement

14 minutes.
Publication Date: Aug 01, 2005. Prod. #: 506702-VID-ENG

Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films, Video Harvard Case Study Solution and HBR and HBS Case Analysis