Passion of the Christ: An Interview with Bob Berney President of Newmarket Films Video
Subjects Covered
Advertising
Distribution planning
New product marketing
by
Anita Elberse,
John A. Quelch
Source: Video Supplement
14 minutes.
Publication Date: Aug 01, 2005. Prod. #: 506702-VID-ENG
Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films, Video Harvard Case Study Solution and HBR and HBS Case Analysis