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Perspectives on Brand Equity

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand equity

by
Ervin R. Shames,
Eric A. Gregg,
Paul W. Farris

15 pages.
Publication Date: Feb 10, 2003. Prod. #: UV2933-PDF-ENG

Perspectives on Brand Equity Harvard Case Study Solution and HBR and HBS Case Analysis

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