Subjects Covered
Globalization
Implementing strategy
Innovation
International business
International management
International marketing
Multinational corporations
Organizational structure
Product development
Subsidiaries
by
Christopher A. Bartlett
Source: Video Supplement
13 minutes.
Publication Date: Nov 01, 2003. Prod. #: 304811-VID-ENG
P&G Japan: The SK-II Globalization Project, Video Harvard Case Study Solution and HBR and HBS Case Analysis
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