Philip Morris: Marlboro Friday (A)

Subjects Covered
Brands
Consumer marketing
Marketing management
Marketing strategy
Pricing

by
Alvin J. Silk,
Bruce Isaacson

Source: Harvard Business School

20 pages.
Publication Date: Sep 19, 1995. Prod. #: 596001-PDF-ENG

Philip Morris: Marlboro Friday (A) Harvard Case Study Solution and HBR and HBS Case Analysis