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Pillsbury Cookie Challenge

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Market research
Market segmentation
Value propositions

by
Allison Johnson,
Natalie Mauro

Source: Richard Ivey School of Business Foundation

14 pages.
Publication Date: Jan 27, 2011. Prod. #: W11020-PDF-ENG

Pillsbury Cookie Challenge Harvard Case Study Solution and HBR and HBS Case Analysis

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