Pokemon: Gotta Catch Em All (Abridged) Case Solution & Analysis

Subjects Covered
Brands
Business ethics
Children & youth
Cross cultural relations
International marketing
Licensing
New product marketing

by
Susan Fournier

Source: Harvard Business School

23 pages.
Publication Date: Jun 10, 2002. Prod. #: 502092-HCB-ENG

Pokemon: Gotta Catch ‘Em All (Abridged) Harvard Case Study Solution and HBR and HBS Case Analysis