Polar Challenge

Subjects Covered
Brand management
Entrepreneurship
Expansion
International business
International marketing
Target markets

by
Rosanna Garcia,
David T.A. Wesley

Source: Richard Ivey School of Business Foundation

22 pages.
Publication Date: Oct 06, 2010. Prod. #: 910A21-PDF-ENG

Polar Challenge Harvard Case Study Solution and HBR and HBS Case Analysis