Power of the Branded Differentiator Case Solution & Analysis

Subjects Covered
Brand management
Brands
Marketing strategy
Service management

by
David A. Aaker

Source: MIT Sloan Management Review

7 pages.
Publication Date: Oct 01, 2003. Prod. #: SMR122-PDF-ENG

Power of the Branded Differentiator Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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