Precision Pricing for Profit in the New World Order: Increasing Customer Value Pricing Latitude and Profits Case Solution & Analysis

Subjects Covered
Customer relationship management
Marketing management
Marketing strategy
Pricing policies
Pricing strategy
Sales strategy

by
Benson P. Shapiro

24 pages.
Publication Date: Dec 07, 1998. Prod. #: 999003-PDF-ENG

Precision Pricing for Profit in the New World Order: Increasing Customer Value, Pricing Latitude, and Profits Harvard Case Study Solution and HBR and HBS Case Analysis

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