Pricing as a Strategic Capability

Subjects Covered
Investments
Marketing strategy
Pricing

by
Shantanu Dutta,
Mark Bergen,
Daniel Levy,
Mark Ritson,
Mark Zbaracki

Source: MIT Sloan Management Review

8 pages.
Publication Date: Apr 01, 2002. Prod. #: SMR080-PDF-ENG

Pricing as a Strategic Capability Harvard Case Study Solution and HBR and HBS Case Analysis