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Primer for Lean Marketing

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Marketing management
Marketing strategy
Operations management

by
James R. Lowry

Source: Business Horizons

8 pages.
Publication Date: May 15, 2003. Prod. #: BH091-PDF-ENG

Primer for Lean Marketing Harvard Case Study Solution and HBR and HBS Case Analysis

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