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Principles of Product Policy

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand management
Marketing strategy
New product marketing
Product development
Product lines
Product planning & policy
Product portfolio management

by
Anita Elberse

8 pages.
Publication Date: Sep 07, 2005. Prod. #: 506018-PDF-ENG

Principles of Product Policy Harvard Case Study Solution and HBR and HBS Case Analysis

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