Process Completeness: Strategies for Aligning Service Systems with Customers Service Needs

Subjects Covered
Customer relationship management
Customer service
Partners
Process improvement
Strategic alliances

by
Gabriele Piccoli,
Kathryn Brohman,
Richard T. Watson,
A Parasuraman

Source: Business Horizons

10 pages.
Publication Date: Jul 15, 2009. Prod. #: BH339-PDF-ENG

Process Completeness: Strategies for Aligning Service Systems with Customers’ Service Needs Harvard Case Study Solution and HBR and HBS Case Analysis