Procter & Gamble Co. (B)
Subjects Covered
Brands
Consumer marketing
Product introduction
Sales promotions
by
John A. Quelch,
Alice M. Court
Source: Harvard Business School
25 pages.
Publication Date: Nov 03, 1983. Prod. #: 584048-PDF-ENG
Procter & Gamble Co. (B) Harvard Case Study Solution and HBR and HBS Case Analysis