Procter & Gamble Co. (B)

Subjects Covered
Brands
Consumer marketing
Product introduction
Sales promotions

by
John A. Quelch,
Alice M. Court

Source: Harvard Business School

25 pages.
Publication Date: Nov 03, 1983. Prod. #: 584048-PDF-ENG

Procter & Gamble Co. (B) Harvard Case Study Solution and HBR and HBS Case Analysis