Product Innovation at Aguas Danone

Subjects Covered
Action planning
Blue ocean strategy
Business to consumer
Emerging markets
Market planning strategy
Market research
Product development
Product introduction
Product positioning
Strategic positioning
Total quality

Javier Jorge Silva,
Femando Zerboni,
Andres Chehtman,
Maria Alonso

Source: North American Case Research Association (NACRA)

31 pages.
Publication Date: Dec 01, 2012. Prod. #: NA0190-PDF-ENG

Product Innovation at Aguas Danone Harvard Case Study Solution and HBR and HBS Case Analysis