Publicis Groupe 2009: Toward a Digital Transformation

Subjects Covered
Advertising
Change management
Innovation
International business
Mergers & acquisitions
Organizational change

by
Rosabeth Moss Kanter,
Matthew Bird

Source: Harvard Business School

24 pages.
Publication Date: Feb 11, 2009. Prod. #: 309085-PDF-ENG

Publicis Groupe 2009: Toward a Digital Transformation Harvard Case Study Solution and HBR and HBS Case Analysis