Publics Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management

Subjects Covered
Customer relationship management
Media relations
Nonprofit organizations

by
Herrington J. Bryce

Source: California Management Review

21 pages.
Publication Date: Aug 01, 2007. Prod. #: CMR374-PDF-ENG

Public’s Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management Harvard Case Study Solution and HBR and HBS Case Analysis