Publics Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management
Subjects Covered
Customer relationship management
Media relations
Nonprofit organizations
by
Herrington J. Bryce
Source: California Management Review
21 pages.
Publication Date: Aug 01, 2007. Prod. #: CMR374-PDF-ENG
Public’s Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management Harvard Case Study Solution and HBR and HBS Case Analysis