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Quest Foods Asia Pacific and the CRM Initiative

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Business process reengineering
Business processes
Customer relationship management
Information technology
International business

by
Allen Morrison,
Donna Everatt

Source: Richard Ivey School of Business Foundation

19 pages.
Publication Date: Apr 03, 2001. Prod. #: 901M11-PDF-ENG

Quest Foods Asia Pacific and the CRM Initiative Harvard Case Study Solution and HBR and HBS Case Analysis

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