Rachael Ray: Cooking Up a Brand

Subjects Covered
Brand management
Brands
Companies & brands
Entrepreneurship
Franchises
Merchandising
Private equity
Women in business

by
Boris Groysberg,
Kerry Herman

Source: Harvard Business School

21 pages.
Publication Date: Aug 19, 2008. Prod. #: 409011-PDF-ENG

Rachael Ray: Cooking Up a Brand Harvard Case Study Solution and HBR and HBS Case Analysis