Raymond Mushroom Corp.
Subjects Covered
Advertising
Consumer marketing
Marketing management
Marketing mix
Pricing
by
Benson P. Shapiro,
Julia Stiffler
Source: Harvard Business School
14 pages.
Publication Date: May 24, 1984. Prod. #: 584093-PDF-ENG
Raymond Mushroom Corp. Harvard Case Study Solution and HBR and HBS Case Analysis