Ready-to-Eat Breakfast Cereal Industry: Kellogg

Subjects Covered
Brands
Competition
Industry analysis
Pricing strategy

by
Kenneth Corts,
Amy L. Sandler

Source: Harvard Business School

2 pages.
Publication Date: Mar 28, 1997. Prod. #: 797102-PDF-ENG

Ready-to-Eat Breakfast Cereal Industry: Kellogg Harvard Case Study Solution and HBR and HBS Case Analysis