Real Estate Franchising: The Case of Coldwell Banker Expansion into China Case Solution & Analysis

Subjects Covered
Expansion
Foreign investment
Franchises
International business
World Trade Organization

by
Ilan Alon,
Ke Bian

Source: Business Horizons

9 pages.
Publication Date: May 15, 2005. Prod. #: BH133-PDF-ENG

Real Estate Franchising: The Case of Coldwell Banker Expansion into China Harvard Case Study Solution and HBR and HBS Case Analysis