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Redirecting Direct Selling: High-Touch Embraces High-Tech

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Marketing
Sales

by
Linda Ferrell,
O.C. Ferrell

Source: Business Horizons

9 pages.
Publication Date: May 15, 2012. Prod. #: BH478-PDF-ENG

Redirecting Direct Selling: High-Touch Embraces High-Tech Harvard Case Study Solution and HBR and HBS Case Analysis

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