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Rediscovering Market Niches in a Traditional Industry

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brands
Competition
Market positioning
Market segmentation

by
David Tse,
Mary Ho

Source: University of Hong Kong

10 pages.
Publication Date: Feb 10, 2003. Prod. #: HKU249-PDF-ENG

Rediscovering Market Niches in a Traditional Industry Harvard Case Study Solution and HBR and HBS Case Analysis

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