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Refining Virtual Co-Creation from a Consumer Perspective

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Consumers
Creativity
Product development

by
Johann Fuller

Source: California Management Review

26 pages.
Publication Date: Feb 01, 2010. Prod. #: CMR449-PDF-ENG

Refining Virtual Co-Creation from a Consumer Perspective Harvard Case Study Solution and HBR and HBS Case Analysis

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