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Reinventing the Automobile: General Motors AUTOnomy Project

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Subjects Covered
Disruptive innovation
Innovation
Product development
Prototypes
Technology

by
Alan MacCormack

Source: Harvard Business School

23 pages.
Publication Date: Nov 18, 2003. Prod. #: 604064-PDF-ENG

Reinventing the Automobile: General Motors’ AUTOnomy ProjectHarvard Case Study Solution and HBR and HBS Case Analysis

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