Role of Differentiation in Markets Driven by Advertising Case Solution & Analysis

Subjects Covered
Advertising
Consumer behavior
Marketing strategy
Product differentiation
Product positioning

by
David A. Soberman

Source: California Management Review

19 pages.
Publication Date: Apr 01, 2003. Prod. #: CMR257-PDF-ENG

Role of Differentiation in Markets Driven by Advertising Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions