Sales Management Business Fundamentals Series (2nd Edition)

Subjects Covered
Customer relationship management
Marketing channels
Marketing management
Marketing organization
Sales organization
Sales strategy

by
David J. Arnold,
Julian Birkinshaw,
Frank V. Cespedes,
John Deighton,
Stephen X. Doyle,
Robert S. Kaplan,
Laetitia Pouliquen,
V. Kasturi Rangan,
Benson P. Shapiro,
Adrian J. Slywotzky,
Omar Toulan,
John J. Sviokla

168 pages.
Publication Date: Apr 08, 2002. Prod. #: 9950-SBB-ENG

Sales Management, Business Fundamentals Series (2nd Edition) Harvard Case Study Solution and HBR and HBS Case Analysis