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Salesforce.com: The Evolution of Marketing Systems

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Subjects Covered
Customer relationship management
ERP
Market entry
Product development
Product introduction
Sales force management
Strategy
Technology

by
Antonio Davila,
Jeffrey Eisen

Source: Stanford Graduate School of Business

15 pages.
Publication Date: Mar 18, 2003. Prod. #: E145-PDF-ENG

Salesforce.com: The Evolution of Marketing Systems Harvard Case Study Solution and HBR and HBS Case Analysis

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