Samsung China: The Introduction of Color TV Case Solution & Analysis

Posted on by Case Solutions

Subjects Covered
International business
International marketing
Market entry
Market segmentation

by
Paul W. Beamish,
David J. Sharp,
Chang-Bum Choi

Source: Richard Ivey School of Business Foundation

20 pages.
Publication Date: May 11, 1998. Prod. #: 98G003-PDF-ENG

Samsung China: The Introduction of Color TV Harvard Case Study Solution and HBR and HBS Case Analysis