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Samsung Electronics Co.: Global Marketing Operations

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand management
Brands
Globalization
Marketing strategy

by
John A. Quelch,
Anna Harrington

Source: HBS Premier Case Collection

32 pages.
Publication Date: Mar 02, 2004. Prod. #: 504051-PDF-ENG

Samsung Electronics Co.: Global Marketing OperationsHarvard Case Study Solution and HBR and HBS Case Analysis

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