Samsung Electronics Co.: Global Marketing Operations Case Solution & Analysis

Subjects Covered
Brand management
Brands
Globalization
Marketing strategy

by
John A. Quelch,
Anna Harrington

Source: HBS Premier Case Collection

32 pages.
Publication Date: Mar 02, 2004. Prod. #: 504051-PDF-ENG

Samsung Electronics Co.: Global Marketing OperationsHarvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions