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Samsung Electronics Corp.: Eric Kim Interview Video

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand management
Brands
Globalization
Marketing strategy

by
John A. Quelch

Source: Video Supplement

Publication Date: Aug 01, 2004. Prod. #: 505702-VID-ENG

Samsung Electronics Corp.: Eric Kim Interview, Video Harvard Case Study Solution and HBR and HBS Case Analysis

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